How to get the marketing data you already collect for FANG and how to manage privacy consent in 2021

FANG is jargon for Facebook, Amazon, Netflix and Google. In the context of this article, it means all big corps that wield marketing power with their marketing data (that you are already sharing with them).


This is a companion discussion topic for the original entry at https://www.choice.marketing/blog/data-collection-and-privacy-consent/

First posted on Choice Marketing - Creative talent & 10 years of experience marketing online.

When you have a website with a decent amount of traffic, it is very likely you will find a few things. First, you will be providing Google data through Analytics, Google Authentication, or Advertising. Second, you will find at least one of a few tracking cookies like the Facebook Pixel or a Mobile App in the cookies.

This data is collected server-side and fed into massive databases of audience-building marketing data. Data management and planning play a vital role in digital marketing, and we are probably already collecting a lot more information from our users than most are aware.