Watch out for challenges using Facebook Messenger ads

Last month we had to solve a new problem. That was Facebook Ads. Suddenly, all kinds of ad accounts got suspended, promptly closing the doors for many businesses. To top it off, the quality of Facebook leads has dropped.


This is a companion discussion topic for the original entry at https://www.choice.marketing/blog/messenger-ads-dont-like/

You can get around these issues and they have gotten better with the defaults, but the Facebook Business system is error-prone and has a ways to go before I would risk any major ad spend with them.